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Now that Facebook has made clear that it will not be promoting journalism to its users, all of the publishers who were getting much of their traffic there should look elsewhere. ( Frederic Filloux of Monday Note has one of the best analyses of the company's announcement .) What now? Well, there are several tactics and strategies that publishers can take to replace what they have lost (and will lose) from Facebook's pivot away from news. (I have also written about such strategies in Spanish.) 1. A tactic: start an email newsletter with links to your content. Think of it as a walled garden that protects you from Facebook. Daily, weekly, or monthly newsletters create a more intimate relationship with users. Some publications have several on different topics, such as technology, business, public safety, or politics that users can select from. Local news sites in particular can benefit from daily newsletters. The links to your content send users directly to your site, and any ad ...

We talk too much about the New York Times when the crisis of journalism is also about saving local news operations and digital entrepreneurs. But the latest news about how the Times is using email newsletters can be applied to all news organizations. Digiday reported that the Times has 13 million subscribers to more than 50 email newsletters. What this means is that the Times has a direct communications channel with its users in a walled garden that Facebook and Google, the giants of digital advertising revenue, cannot touch. When users get an email and click on a link, they go right to the Times website and the newspaper's own advertisers. It also means that the people who subscribe to the free newsletters by registering have a more intimate relationship with the publication. Versi�n en espa�ol Read more �