Publishers pivot toward users and credibility, away from digital advertising
For those who could not attend the annual convention of the Spanish Journalism Society (SEP, Sociedad Espa�ola de Period�stica , in Malaga, Spain, May 24-25, below is a summary of my keynote address. (Here are slides of the English version , presented Sept. 22 at the Creima Conference in Oporto, Portugal.) The talk focused on two major trends in digital journalism that are taking place in many places around the world. The slides highlight examples of media from France, Holland, Mexico, the U.S., Germany, Peru, England, Colombia, Argentina, and Brazil, among others. Photo by Jos� Mar�a Legorburu 1. Publishers are pivoting toward users and away from advertisers and investors as their main source of financial support . The business model that depended on advertising to support journalism is moribund and nearly dead. The automated buying and selling of advertising is controlled by the duopoly of Google and Facebook, which have more and better data about news publishers' users than th...