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The following is an excerpt from my chapter of a book on digital news media that will be published shortly, in Spanish. Among the most important developments in digital journalism in 2015 was the emerging practice of creating, distributing, and monetizing news known as " distributed content ". Bell: 'Facebook is eating the world.' What it means: news media organizations hand over their content to platforms like Facebook without linking back to their own websites so that smartphone users can get nearly instant access to the content without having to wait five to 10 seconds for it to display -- an eternity for impatient mobile consumers. Versi�n en espa�ol Snapchat was the first platform to stake a claim in this new territory of competition when it launched its Discover channel in January of 2015. Facebook followed in June with its � Instant Articles �, and others such as Google, Instagram, and Apple quickly jumped on the bandwagon. These social and technological pl

Anyone who has studied the metrics of the internet in any detail knows about the Big Lie : those big numbers of total users and page views that everyone relies on are practically meaningless . More than half of the visitors to websites stay for less than 15 seconds . Three-fourths of the users of the most important news sites in the U.S. visit only once or twice a month . How can you even consider them users? Half of the internet users in 26 countries are getting their news through social media rather than the originating news sites themselves, according to the Reuters Institute's Digital News Report 2016. 43% of social media users don't know where the stories they read originally appeared . Jon Slade of the Financial Times In other words, millions of clicks or millions of users are not an indication of trust in a particular news brand or loyalty to that brand. We need new metrics, better metrics. Versi�n en espa�ol So it was heartening to see this reality affirmed by of one