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I want to share with you my translation of a blog post (Spanish) by my friend and colleague Jose Luis Orihuela, a professor at the University of Navarra, author, and keynote speaker. Orihuela is addressing a problem that faces many teachers and professors: they say their students are distracted by all the media on their smartphones and are not paying attention in class. Don't blame the students, he says. Blame the professors . "It has to be said again: the problem is not that the student is distracted by technology but that the professors have to change their methods and the content of their teaching. "It's easy to place the blame on the students and their devices; the hard thing to do is redesign education to adjust to a culture of connectivity. You can't teach against the culture of the students. You have to build on top of it." He mentioned a well publicized column by a professor in Uruguay who decided to throw in the towel rather than fight against stu...

Jose Luis Orihuela has been writing about digital media for almost 30 years. So I have been enjoying his new book, "The Media Since the Internet" ( �Los medios despu�s de Internet �), which is a compilation of his columns for newspapers in Spain and Latin America in 2011-2013. (His 159,000 Twitter followers around the world know him as @jlori. ) Orihuela, a professor and colleague of mine at the Universidad de Navarra in Spain, takes us on his intellectual voyage and shows us the courage and vision we need to navigate this sometimes scary new world of the Internet. Versi�n en espa�ol Each of these columns in the book is a like an entry in the logbook of a voyage of discovery through the uncharted waters that the new media environment represents. Like the explorers of the 15th century, Orihuela observes, processes, analyzes, speculates, and makes recommendations based on his investigations. He drops some marker buoys to help us follow his path. The result is a guide that i...