'Every journalist has to be a user-experience designer'
Maria Ramirez of El Espa�ol interviews Gideon Lichfield. (Photo: TIE Comunicaci�n/Congreso Periodismo) HUESCA, Spain -- A digital business publication like Quartz qz.com would seem to be making all the right moves. In just over two years it built an audience of 10.9 million unique users a month. (Versi�n en espa�ol) But the struggle is to continue growing amid heavy competition and to start turning a profit. So Quartz's senior editor, Gideon Lichfield, was looking for answers and ideas just like the other 350 journalists, professors, and students attending the XVI Digital Journalism Congress . He was also on the program to talk about Quartz, including its plans for expansion into Africa . Win the competition Lichfield worked for The Economist for 16 and knows both the print and digital worlds. Digital requires journalists to think more about the audience, he told me in an interview. "How people consume the journalism, how it reaches them, when they're reading it and so ...