2 niche startups that attracted investors
Email has an intimacy that TheSkimm has used to build a loyal base of 7 million subscribers. Digiday has a weekly podcast about the business of digital media, and two recent interviews with founders of startups had nuggets of wisdom applicable to any media startup. Digiday's editor-in-chief, Brian Morrissey , interviewed The Business of Fashion 's Imran Amed about its move to a subscription model , and the founders of TheSkimm , Carly Zakin and Danielle Weisberg , about how they used email to build a loyal community. Elements of their success formulas 1. Passion for a topic that you can develop in a way that no one else is doing . a) Amed, then a consultant for McKinsey &. Co., began writing a blog in 2007 that talked about fashion as a business. He felt that no one was exploring the meaning of the numbers behind the leading fashion businesses. Over time, he developed a loyal audience who began suggesting ways he could monetize that audience. b) Zakin and Weisberg were...