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"The new journalism specialties". The graphic shows that 56% of the Spanish journalists surveyed work in media that have community managers, and 30% employ data and traffic analysts. Click to enlarge the graphic. Where will the jobs be for graduates in journalism and communication? The results of a survey of journalists in Spain give some indication. The urgent demand is for people with digital media skills, but more on that in a minute. The Press Association of Madrid 's (abbreviated to APM in Spanish) 2017 survey was sent to 13,500 professionals, and the overall response rate was a respectable 13%. A little more than a third were working in journalism while another third were working in other professions or were retired or semi-retired. The remaining 30 percent were working in communications, mainly advertising and public relations. (News articles about the survey are here , here , and here in Spanish. Disconnect in training The survey results show that the respondent...

This blog post started out as an explanation to my friends and family in Cleveland and Columbus, Ohio, why their local newspapers had become shadows of their former selves . Why their newspapers were so thin. Why news coverage was so shallow. Why they felt like they weren't getting their money's worth. From trust to distrust in one decade. Pew . And we will get there in a minute, but first, some good news. It was heartening to see the Knight Foundation's recent announcement that it was committing $300 million over five years to strengthen journalism, from the ground up, by focusing on local news and on encouraging collaboration. �We�re not funding one-offs. We�re helping to rebuild a local news ecosystem , reliable and sustainable, and we�re doing it in a way that anyone who cares can participate,� said Alberto Ibarg�en, Knight Foundation president. Gradually, civic minded individuals and organizations have realized that the loss of local news coverage threatens...

The network effects that destroyed traditional news organizations are benefiting digital startups, which can grow virally and generate outsized impact in their communities. From Unimedliving My teaching colleagues are experts on the economics of the media industry, and we recently had a lively debate on how to reverse the financial crisis of journalism . The collapse of the industry's business model is endangering the institution of journalism-the Fourth Estate, a counterweight to power--by eliminating journalists and media coverage, especially for local media. It's a question that was explored recently by Ken Doctor at Nieman Lab in his report, "Newspapers are shells of their former selves. So who�s going to build what comes next in local?" Doctor details a number of initiatives by non-profit and for-profit organizations aimed at filling the gaps in local news coverage involving hundreds of media outlets. But using the standard industry metrics, it doesn't a app...

Predicting the future has always been a dangerous business in the creative industries . As any economist will tell you, products like books, movies, TV shows, and music are "experience goods", which can only be evaluated after they are purchased or experienced. Making predictions or recommending strategies is especially difficult now with rapid technological change disrupting every creative industry. This theme appeared in several of the presentations at the Creative Industries and Media Management Conference held at the University of Porto, Portugal, Sept. 19-21. The conference was organized by Paulo Faustino of Porto and Nova universities. -- Michal Glowacki , professor of journalism at the University of Warsaw, presented preliminary findings from a study of the dynamics of organizational culture in public media that identified success factors in what he calls creative media clusters . Read more �

Marty Baron, center, with U. of Navarra faculty and students. Photo by Manuel Castells Marty Baron, editor of the Washington Post, came to speak at University of Navarra events in Madrid and Pamplona last week. Baron's message made me proud to be an American and a journalist. The whole world looks to the U.S. for leadership. Here is an excerpt from his speech in Madrid. " At the center of our mission is journalism that holds powerful institutions and individuals accountable . We have an obligation to speak truth to power. And the powerful in our world should never be allowed to suppress it. For all the challenges we face in the media today, this is the greatest. It is why we as journalists must stay faithful to our central purpose. Someone must still tell things as they really are. No government power, no powerful institution, and no powerful individual should have the right to stop us . And we in the press should not stop ourselves because of fear or self-censorship. These a...

A deal with the devil. Versi�n en espa�ol It was the science fiction writer Arthur C. Clarke who wrote , "Any sufficiently advanced technology is indistinguishable from magic." And clearly many people think that way about applications for smartphones. Mobile apps can show us detailed maps of most places on earth. They can read QR codes that tell us when the next bus is coming to this stop. They alert us to the scores of sporting events we care about. They allow us to send text messages, free, to billions of people anywhere in the world ( WhatsApp and WeChat users alone account for nearly 2 billion). So we willingly give ourselves over to these services that do all these amazing things for us. Often we sign in to them using our Facebook or Google or Twitter accounts, thereby giving those social network platforms access to information about our preferences for products, who are friends are, where we are dining, and how we are amusing ourselves. Read more �