Email bulletins help news media beat the duopoly

We talk too much about the New York Times when the crisis of journalism is also about saving local news operations and digital entrepreneurs.

But the latest news about how the Times is using email newsletters can be applied to all news organizations. Digiday reported that the Times has 13 million subscribers to more than 50 email newsletters.

What this means is that the Times has a direct communications channel with its users in a walled garden that Facebook and Google, the giants of digital advertising revenue, cannot touch.

When users get an email and click on a link, they go right to the Times website and the newspaper's own advertisers.

It also means that the people who subscribe to the free newsletters by registering have a more intimate relationship with the publication.

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