The audiences are in charge: are publishers listening?

Recently I was invited to give a lecture at the University of Malaga--"The audiences are in charge: Are publishers listening?" The audience had students in their doctoral, master's and bachelor's programs, as well as a number of faculty.

Below is a summary of the presentation.



1. The marriage of convenience between advertising and journalism is over. For proof, look no further than the graphic below, which shows that newspapers in Spain have lost more than 500 million euros in ad revenue since 2009, and that includes the revenue they get from digital. (The U.S. is very similar.)

In the future, news media will need to develop a deep relationship with their users. The important thing will be not the quantity of eyeballs reached, as measured by page views and unique users, but the quality of the relationship with the users.

Versi�n en espa�ol

Read more �

Comments

Post a Comment

Popular posts from this blog

Wesley Weber � Canada�s Master Counterfeiter

Wesley Weber who was one of the world�s most famous counterfeiters (forging millions of bank notes) is arguably the first image that comes to mind when counterfeiting is being discussed. From the start, Wesley Weber�s goal was to live the good life�fast cars, beautiful women, lavish parties. But that took money, lots of it. He tried financing his dreams with a series of petty thefts, growing marijuana, and forgery until he was busted in 1997 and spent three months in jail. Two years later his marijuana operation netted 18 months of house arrest and 240 hours of community service. Weber needed a better way to subsidize his ambitions. Then it hit him. Why not print his own money? Putting Technology to Work Weber had always been a computer geek. As a kid, he�d tried duplicating Canadian 10s and 20s but decided doing it on a large scale wouldn�t be practical with the equipment he had. After several years of science and engineering classes, he thought it was worth another try. He scanned an...
Read more