Top reason globally for paying for news? Mobile access



Richard Fletcher of the Reuters Institute has produced an in-depth analysis of the top reasons people around the world gave for paying for news online.

The Digital News Report 2017 included interviews of more than 70,000 adults in 36 countries.

Fletcher observed that the most common reasons people gave for paying were they wanted access on their mobile devices (30%), they like to consume news from a range of sources (29%), or they were offered a good deal or package (23%).

My take on Fletcher's data: The message to digital news publishers should be clear: they need to make sure their content displays rapidly and adapts well to the small screen--responsive design. Also, they should be testing various prices and packages for online content to see which ones produce the best returns.

Read more �

Comments

Post a Comment

Popular posts from this blog

Wesley Weber � Canada�s Master Counterfeiter

Wesley Weber who was one of the world�s most famous counterfeiters (forging millions of bank notes) is arguably the first image that comes to mind when counterfeiting is being discussed. From the start, Wesley Weber�s goal was to live the good life�fast cars, beautiful women, lavish parties. But that took money, lots of it. He tried financing his dreams with a series of petty thefts, growing marijuana, and forgery until he was busted in 1997 and spent three months in jail. Two years later his marijuana operation netted 18 months of house arrest and 240 hours of community service. Weber needed a better way to subsidize his ambitions. Then it hit him. Why not print his own money? Putting Technology to Work Weber had always been a computer geek. As a kid, he�d tried duplicating Canadian 10s and 20s but decided doing it on a large scale wouldn�t be practical with the equipment he had. After several years of science and engineering classes, he thought it was worth another try. He scanned an...
Read more