Paywalls and micropayments start to gain traction

The loss of advertising and the complications of public funding are forcing digital publishers to look for ways to persuade the public to pay.

Surveys and actual market behavior show that a small percentage of digital users will pay, depending on the country, the media brand, payment systems, and technology platforms. For some publishers, that could be the difference between thriving and merely surviving.

(Versi�n en espa�ol)

The amounts some would be willing to pay are in the chart below, from Reuters Institute�s 2015 online survey of 24,000 users in 12 countries.

From Newman et al., Reuters Institute Digital News Report 2015 (p. 65).
Click on chart to enlarge.


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