Univision looks beyond the U.S. to capture audience of 500 million Spanish speakers

AUSTIN, Texas -- Univision has been the most important Spanish language media company in the U.S. Now its digital news arm is taking aim at the 500 million Spanish speakers around the world.

Borja Echevarria, its digital editor-in-chief, says his team is at the beginning of an initiative aimed at Spanish speakers in Latin America and globally.

"Fishermen in the desert," Univision's report on a lake that dried up in Bolivia.
�We are covering topics that might occur in Bolivia but that could be related to something that occurs in Colombia or in Peru. We are not trying to attack highly local topics, at least not in this first stage. We are looking for topics of international interest.�
He made his comments to me in an interview in April on the sidelines of the International Symposium on Online Journalism.

Versi�n en espa�ol

An example of the kind of coverage he described was Univision.com�s multimedia package on Lake Poop�, the second-largest in Bolivia, which dried up because of climate change and has left a community of fishermen high and dry.

Read more �

Comments

Post a Comment

Popular posts from this blog

Investor sees 'great returns' from new digital media

Image
Vucinic, photo by Ted.com Many media investors see disaster everywhere they look, as traditional media lose audience, revenues, and relevance. Sasa Vucinic, co-founder and co-managing director of North Base Media , sees great investment opportunities, especially in developing markets, such as Central Europe, Asia-Pacific, and Latin America. "We invest in serious digital-only media oriented toward the younger audience that can disrupt their markets. And we think it�s a phenomenal business that will bring great financial returns." Vucinic, who began his journalism career in Serbia, has been a crusader for media organizations that tell the truth about corrupt, oppressive regimes. I reached him via Skype in South Korea, where he was looking at investment opportunities. I wanted to ask him about social purpose investing , where investors direct their money toward organizations that not only give a financial return but also have a positive impact on society. Versi�n en
Read more

US: Atiku Abubakar In $40 Million Money-Laundering Accusation With Wife, Jennifer

A United States Senate report has accused Atiku Abubakar, Nigeria’s former Vice-President, of laundering over $40 million in suspicious funds into the United States between 2000 and 2008. And his partner in the lucrative effort was Jennifer Douglas, his fourth wife.  Ms. Douglas is sometimes known as Lady Jamilah Jennifer, or Douglas E, or Jennifer Iwenjora, the name by which she was known in the 1980s when she was a reporter with the Nigeria Television Authority in Lagos.  According to the report, which was written by the Senate Subcommittee on Investigations, most of the funds were through wire transfers sent by offshore corporations to U.S. bank accounts. Of the $40 million identified in the US investigation, $25 million was reportedly wire-transferred by offshore corporations into more than 30 U.S. bank accounts opened by Ms. Douglas, primarily by Guernsey Trust Company Nigeria Ltd., LetsGo Ltd. Inc., and Sima Holding Ltd. “In a 2008 civil complaint, the U.S. Secu
Read more